Waitlist Sign Up Ads

11 September 2026 · Two things to look at. Your own wording is first, exactly as you sent it, set up to run across all nine. Under it are the nine sets we wrote, one per creative, each matched to the text already on that image or film so the ad reads as one thought. Edit anything you want changed, then mark each line, then press Send.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That just tells Casey you have finished and gives a copy that can be pasted straight into the ads.

Your wording Waitlist sign ups

Your wordingOne set of words · runs on all nine

People meeting Little Hyde & Hare for the first time, before the doors open.

This is your wording, exactly as you sent it, nothing changed. Set up the way you asked for it, one headline and one piece of text carried across all nine creatives. It runs as a tested option against the nine below, so the results tell us which register earns more sign ups rather than either of us guessing. Two things we need from you on it. It says the door closes soon, so we need the date it closes. And it puts the number in words as well as on the image, which means the copy goes out of date the moment the counter moves.

Primary Text

P1 · Your wording, as sent EditedRevised since your edit

Coming soon for little ones with sun-kissed cheeks, berry-stained fingers and muddy knees. Soft, everyday heirlooms for the old-world wild child. Designed for adventure, crafted from nature’s gentlest fibres. Founding Families get access to the first batch - less than 200 spaces remaining.

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Headlines

H1 Join the Founding Family - door closes soon. Edited

runs on all nine

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Waitlist sign ups9 creatives · 9 sets of words

People meeting Little Hyde & Hare for the first time, before the doors open.

Every line below is doing one job, which is to earn a sign up. So none of it sells a product or a price. Four of the nine now open on the child and the day they are having, which is the move your own wording makes above. The other five open by offering the place itself, so the two registers are both on the table and the results settle it. Founding Family is now the wording throughout, in place of Founding Member. Each set of words is tied to one creative, because the wording on the image and the wording underneath it have to agree.

P1 and H1 · Rowing boat, Nurtured by Nature

P2 and H2 · Rowing boat, Soft little heirlooms

P5 and H5 · Field, Soft little heirlooms

P7 and H7 · Film, jelly and candles, Coming Soon

P8 and H8 · Film, basket in the long grass

The four films are shown here as a single still each, so you can see which words belong to which one.

Primary Text

P1 · Rowing boat, Nurtured by Nature EditedRevised since your edit

Wet sleeves, pond weed in the hair, and a whole afternoon in the boat without one word about the cold. Little Hyde & Hare is natural fibre clothing for babies and small children, made for days that go like that and good enough to keep long afterwards. Founding Families get the link before anyone else. Fewer than 200 places remain.

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P2 · Rowing boat, Soft little heirlooms EditedRevised since your edit

The first names on the list become the Founding Families of Little Hyde & Hare. What they are joining is a small collection built to outlast childhood. Italian merino, sheepskin and cashmere, cut for children who climb and paddle and come home muddy, and made well enough to be kept afterwards. Put your name down before the doors open.

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P3 · Rowing boat, press quote EditedRevised since your edit

Founding Family places at Little Hyde & Hare are open now. It comes from Hyde & Hare, where one obsession has been running for years, which is what a fibre does once it is against the skin. Little Hyde & Hare carries that into sheepskin, Italian merino, cashmere and muslin for babies and small children. Join the list and the doors open for you first.

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P4 · Field, Nurtured by Nature EditedRevised since your edit

Grass stains at the knee, cheeks gone pink in the wind, and a jumper that has to survive all of it. Every piece is natural fibre, and that is the whole point of it. Wool warms in the cold and breathes in the heat, with nothing synthetic on the skin or next to it. Founding Families see it first. Fewer than 200 places remain.

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P5 · Field, Soft little heirlooms EditedRevised since your edit

Join the Founding Family before the first collection has even been seen. Little Hyde & Hare is natural fibre pieces for babies and small children, presented in a box that is meant to be opened slowly. Made for new arrivals, christenings and first Christmases, and for people who would rather give something that gets kept. Join the list for first access.

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P6 · Film, jelly and candles EditedRevised since your edit

Jelly on the sleeve, wax on the tablecloth, and one more go on the swing before anyone will hear about bed. Little Hyde & Hare makes the soft everyday things a childhood like that gets lived in, all natural fibre, made to be washed often and handed on. Join the Founding Family. Fewer than 200 places remain.

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P7 · Film, jelly and candles, Coming Soon EditedRevised since your edit

Founding Family places are open, and this is what you would be joining. Little Hyde & Hare was built for the muddy, barefoot, outdoors kind of childhood, and made entirely from natural fibres so it can take one. Sheepskin, Italian merino, cashmere and muslin. Add your name and go through first.

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P8 · Film, basket in the long grass EditedRevised since your edit

A baby asleep in a basket while her sister hauls her through grass taller than the pair of them. That is what these are made for. Italian merino from a single mill, sheepskin and cashmere, small enough for a newborn and made well enough to be wanted twice. Put your name down and join the Founding Family.

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P9 · Film, basket, Coming Soon EditedRevised since your edit

Put your name down and join the Founding Family. Little Hyde & Hare opens soon. Natural fibres throughout, for babies and small children, from the people behind Hyde & Hare. Founding Families get the link first.

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Headlines

H1 Join the Founding Family Edited

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H2 Founding Families go first Edited

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H3 A gentle evolution of Hyde & Hare Edited

goes with P3

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H4 Built entirely from natural fibres Edited

goes with P4

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H5 A gift worth keeping Edited

goes with P5

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H6 Soft enough for all of it Edited

goes with P6

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H7 Nurtured by Nature Edited

goes with P7

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H8 Italian merino, sheepskin, cashmere Edited

goes with P8

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H9 Before the doors close Edited

goes with P9

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