KC
Waitlist Sign Up Ads
10 September 2026 · The words that sit alongside the nine sign up creatives, one set of words per creative. Each one is written to match the text already on that image or film, so the ad reads as one thought. Edit anything you want changed, then mark each line, then press Send.
How to review: Anything with a pencil is editable, just click and type over it. Mark each one
Approve or Reject.
Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.
When you are done, press Send to Casey at the bottom of the page. That just tells Casey you have finished and gives a copy that can be pasted straight into the ads.
When you are done, press Send to Casey at the bottom of the page. That just tells Casey you have finished and gives a copy that can be pasted straight into the ads.
The press credits on the third creative need confirming before it can run
That image carries Vogue, House & Garden and Elle Decor logos, plus a line credited to The Times. Our records have the Vogue coverage against the main Hyde & Hare brand, and have those other titles listed as press targets rather than pieces already published. A press quote for a brand that has not opened yet is the kind of thing the ASA looks at, so we need you to confirm each placement and the exact quote, with a link or a date. If they cannot be confirmed, the words for P3 stand on their own and the logos come off the image. Approving P3 is not approving the logos.
That image carries Vogue, House & Garden and Elle Decor logos, plus a line credited to The Times. Our records have the Vogue coverage against the main Hyde & Hare brand, and have those other titles listed as press targets rather than pieces already published. A press quote for a brand that has not opened yet is the kind of thing the ASA looks at, so we need you to confirm each placement and the exact quote, with a link or a date. If they cannot be confirmed, the words for P3 stand on their own and the logos come off the image. Approving P3 is not approving the logos.
We need the sign up link
There is no live page for Little Hyde & Hare on the site yet, so there is nowhere for these ads to send people. Send us the sign up URL, or tell us to collect names inside Facebook and Instagram instead and we will build the form.
There is no live page for Little Hyde & Hare on the site yet, so there is nowhere for these ads to send people. Send us the sign up URL, or tell us to collect names inside Facebook and Instagram instead and we will build the form.
Has the launch date moved
The plan we hold has the launch between the 1st and the 7th of September, which has passed, and all nine creatives say Coming Soon. Confirm the date you are now working to, because every line here promises a link that lands on it.
The plan we hold has the launch between the 1st and the 7th of September, which has passed, and all nine creatives say Coming Soon. Confirm the date you are now working to, because every line here promises a link that lands on it.
200 spaces is printed on six of the nine creatives
Once the counter moves, those six are out of date and have to come down. Tell us whether you want the number refreshed on a set day each week, or whether the next batch simply says spaces are limited and stops counting.
Once the counter moves, those six are out of date and have to come down. Tell us whether you want the number refreshed on a set day each week, or whether the next batch simply says spaces are limited and stops counting.
What ages should we say
The rowing boat images show children of around four to ten, and our notes have Little Hyde & Hare as nought to three with clothing sized up to six years. Every line above deliberately says babies and small children and names no ages. Give us the range you want stated and we will put it in.
The rowing boat images show children of around four to ten, and our notes have Little Hyde & Hare as nought to three with clothing sized up to six years. Every line above deliberately says babies and small children and names no ages. Give us the range you want stated and we will put it in.
Is the Founding Member gift confirmed
Nothing above mentions it, because our notes still have the gift undecided. If it is settled, it is the strongest thing we could add, as a closing line along the lines of: the first names on the list become Founding Members, with a complimentary gift on their first order.
Nothing above mentions it, because our notes still have the gift undecided. If it is settled, it is the strongest thing we could add, as a closing line along the lines of: the first names on the list become Founding Members, with a complimentary gift on their first order.
Two of the films lead with Coming Soon
On both of those the first thing read is that something is coming, which is news rather than a reason to hand over an email address. The line underneath, free range kids nurtured by nature, is the one doing the work. If you are able to recut them with those two swapped in size, we would expect those two to sign up more people. The words are written to carry it either way.
On both of those the first thing read is that something is coming, which is news rather than a reason to hand over an email address. The line underneath, free range kids nurtured by nature, is the one doing the work. If you are able to recut them with those two swapped in size, we would expect those two to sign up more people. The words are written to carry it either way.
Waitlist sign ups9 creatives · 9 sets of words
People meeting Little Hyde & Hare for the first time, before the doors open.
Every line below is doing one job, which is to earn an email address. So none of it sells a product or a price. It says what the brand is made of, who it is for, and why being on the list is worth something. Each set of words is tied to one creative, because the wording on the image and the wording underneath it have to agree.
The four films are shown here as a single still each, so you can see which words belong to which one.
Primary Text
P1 · Rowing boat, Nurtured by Nature EditedRevised since your edit
A childhood spent outdoors, in clothes soft enough to live in.
Little Hyde & Hare opens soon.
Natural fibres only.
Sheepskin, Italian merino, cashmere and muslin, chosen to be worn hard and kept for years.
Add your name and the link comes to you first.
P2 · Rowing boat, Soft little heirlooms EditedRevised since your edit
Most children's clothes last a season.
These are made to be handed on.
Little Hyde & Hare is Italian merino, sheepskin and cashmere, cut for children who climb, paddle and come home muddy.
Join the waitlist for first access.
P3 · Rowing boat, press quote EditedRevised since your edit
From the makers of Hyde & Hare.
Little Hyde & Hare carries the same obsession with natural fibre into a collection for babies and small children.
Sheepskin, Italian merino, cashmere and muslin.
The waitlist opens the doors first.
P4 · Field, Nurtured by Nature EditedRevised since your edit
Wool warms in the cold and breathes in the heat.
That is the reason we build everything from it.
Little Hyde & Hare is sheepskin, Italian merino, cashmere and muslin.
Natural fibres throughout, on the skin and next to it.
Join the waitlist for the first look.
P5 · Field, Soft little heirlooms EditedRevised since your edit
The gift that gets kept.
Little Hyde & Hare is natural fibre pieces for babies and small children, presented in a box worth opening slowly.
Made for new arrivals, christenings and first Christmases.
Join the waitlist before it opens.
P6 · Film, jelly and candles EditedRevised since your edit
Jelly, grass stains and one more go on the swing.
Little Hyde & Hare makes natural fibre clothes and blankets soft enough for all of it, and made well enough to keep afterwards.
Join the waitlist and you will be first through the door.
P7 · Film, jelly and candles, Coming Soon EditedRevised since your edit
We built Little Hyde & Hare for the muddy, barefoot, outdoors kind of childhood.
Natural fibres only.
Sheepskin, Italian merino, cashmere and muslin, soft on the skin and hard to wear out.
The waitlist goes first.
Add your name.
P8 · Film, basket in the long grass EditedRevised since your edit
An heirloom is just something made well enough to be wanted twice.
Little Hyde & Hare is Italian merino from a single mill, sheepskin and cashmere, for babies and small children.
Join the waitlist for first access.
P9 · Film, basket, Coming Soon EditedRevised since your edit
Put your name down before the doors open.
Little Hyde & Hare is a natural fibre collection for babies and small children, from the makers of Hyde & Hare.
Sheepskin, Italian merino, cashmere and muslin.
The list gets the link first.
Headlines
H1
The waitlist is open
Edited
goes with P1
H2
Made to be handed down
Edited
goes with P2
H3
A gentle evolution of Hyde & Hare
Edited
goes with P3
H4
Built entirely from natural fibres
Edited
goes with P4
H5
A gift worth keeping
Edited
goes with P5
H6
Soft enough for all of it
Edited
goes with P6
H7
Nurtured by Nature
Edited
goes with P7
H8
Italian merino, sheepskin, cashmere
Edited
goes with P8
H9
First access starts here
Edited
goes with P9