10 September 2026 · The words that sit alongside the nine sign up creatives, one set of words per creative. Each one is written to match the text already on that image or film, so the ad reads as one thought. Edit anything you want changed, then mark each line, then press Send.
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People meeting Little Hyde & Hare for the first time, before the doors open.
Every line below is doing one job, which is to earn a sign up. So none of it sells a product or a price. Each one opens by offering a place as a Founding Member, because that is the thing on offer today, and then says what Little Hyde & Hare is made of and who it is for. Each set of words is tied to one creative, because the wording on the image and the wording underneath it have to agree.
P1 and H1 · Rowing boat, Nurtured by NatureP2 and H2 · Rowing boat, Soft little heirloomsP3 and H3 · Rowing boat, press quoteP4 and H4 · Field, Nurtured by NatureP5 and H5 · Field, Soft little heirloomsP6 and H6 · Film, jelly and candlesP7 and H7 · Film, jelly and candles, Coming SoonP8 and H8 · Film, basket in the long grassP9 and H9 · Film, basket, Coming Soon
The four films are shown here as a single still each, so you can see which words belong to which one.
Primary Text
P1 · Rowing boat, Nurtured by Nature EditedRevised since your edit
Be a Founding Member of Little Hyde & Hare.
A new home for natural fibres, made for babies and small children.
Sheepskin, Italian merino, cashmere and muslin, chosen for what they do next to the skin, and made to last long enough to be handed on.
Founding Members get the link before anyone else.
Add your name.
We have revised this line since you edited it.
P2 · Rowing boat, Soft little heirlooms EditedRevised since your edit
The first names on the list become Founding Members of Little Hyde & Hare.
What they are joining is a small collection built to outlast childhood.
Italian merino, sheepskin and cashmere, cut for children who climb and paddle and come home muddy, and made well enough to be kept afterwards.
Put your name down before the doors open.
We have revised this line since you edited it.
P3 · Rowing boat, press quote EditedRevised since your edit
Founding Member places at Little Hyde & Hare are open now.
It comes from Hyde & Hare, where one obsession has been running for years, which is what a fibre does once it is against the skin.
Little Hyde & Hare carries that into sheepskin, Italian merino, cashmere and muslin for babies and small children.
Join the list and the doors open for you first.
We have revised this line since you edited it.
P4 · Field, Nurtured by Nature EditedRevised since your edit
Founding Member places are open at Little Hyde & Hare.
Every piece is natural fibre, and that is the whole point of it.
Wool warms in the cold and breathes in the heat.
Sheepskin, Italian merino, cashmere and muslin, with nothing synthetic on the skin or next to it.
Founding Members see it first.
Add your name.
We have revised this line since you edited it.
P5 · Field, Soft little heirlooms EditedRevised since your edit
Become a Founding Member before the first collection has even been seen.
Little Hyde & Hare is natural fibre pieces for babies and small children, presented in a box that is meant to be opened slowly.
Made for new arrivals, christenings and first Christmases, and for people who would rather give something that gets kept.
Join the list for first access.
We have revised this line since you edited it.
P6 · Film, jelly and candles EditedRevised since your edit
Join Little Hyde & Hare as a Founding Member.
It is natural fibre clothes and blankets for babies and small children, soft enough for jelly and grass stains and one more go on the swing, and made well enough to keep long after.
The list goes through the door first.
We have revised this line since you edited it.
P7 · Film, jelly and candles, Coming Soon EditedRevised since your edit
Founding Member places are open, and this is what you would be joining.
Little Hyde & Hare was built for the muddy, barefoot, outdoors kind of childhood, and made entirely from natural fibres so it can take one.
Sheepskin, Italian merino, cashmere and muslin.
Add your name and go through first.
We have revised this line since you edited it.
P8 · Film, basket in the long grass EditedRevised since your edit
Founding Members go in before the doors open.
Behind Little Hyde & Hare is a long search for the right fibre.
Italian merino from a single mill, sheepskin and cashmere, made into pieces small enough for a baby and good enough to be wanted twice.
Put your name on the list.
We have revised this line since you edited it.
P9 · Film, basket, Coming Soon EditedRevised since your edit
Put your name down and become a Founding Member.
Little Hyde & Hare opens soon.
Natural fibres throughout, for babies and small children, from the people behind Hyde & Hare.
Founding Members get the link first.
We have revised this line since you edited it.
Headlines
H1Become a Founding MemberEdited
goes with P1
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H2Founding Members go firstEdited
goes with P2
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H3A gentle evolution of Hyde & HareEdited
goes with P3
We have revised this line since you edited it.
H4Built entirely from natural fibresEdited
goes with P4
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H5A gift worth keepingEdited
goes with P5
We have revised this line since you edited it.
H6Soft enough for all of itEdited
goes with P6
We have revised this line since you edited it.
H7Nurtured by NatureEdited
goes with P7
We have revised this line since you edited it.
H8Italian merino, sheepskin, cashmereEdited
goes with P8
We have revised this line since you edited it.
H9First through the doorEdited
goes with P9
We have revised this line since you edited it.
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